Marketing site · digital signage

RMG Networks

Make an unfamiliar product — a TV that markets for you — instantly make sense.

RMG Networks’ ChalkboxTV turned an ordinary TV into a cloud-managed marketing channel, blending customized signage with live television. I provided UX and visual design — usability consulting included — for the marketing site that had to explain the idea and sell it, across every page the pitch needed to cover.

chalkbox.tv — home

chalkboxTV

HomeProducts and ServicesResellersContact

chalkboxTV

Customized digital signage delivered with live television content. Educate. Entertain. Activate.

Reach Your Best Customers

ChalkboxTV is a powerful marketing tool that lets you combine customized high-definition digital signage and live TV. With ChalkboxTV, you can deliver your message — a sales promotion, special offer, or call to action — alongside live TV to customers on-premise and ready to act.

Improve Your Business

ChalkboxTV can help you increase sales revenue, improve customer experience, and inform your audience. Cross-sell additional products to customers already on site, recommend complementary services to clients who can inquire immediately, or increase awareness and participation from employees.

Easily Manage Messages

ChalkboxTV's easy-to-use cloud-based tools allow you to create custom messages in minutes anywhere, anytime. Whether you're managing multiple locations or just one TV, you can create custom schedules and playlists tailored to your business' needs.

UX & visual designUsability consultingMarketing-site designProduct storytellingRMG Networks · ChalkboxTV (now Korbyt)

01The product

A marketing channel hiding in the TV on the wall.

ChalkboxTV let a business run its own customized signage alongside live TV — a cloud-based messaging app that turned the screen in the lobby, the gym, or the waiting room into a targeted marketing surface. Powerful, but abstract: the first job of the site was to make people picture it working in their space.

02The job

Lead with the outcome, not the technology.

A complex signage-plus-live-TV platform can drown a visitor in how it works. I kept the marketing site pointed at what it does for you— “Turn Your TV into a Powerful Marketing Tool” — and organized the story across a tight set of pages, each with one job.

Home

the promise, fast

›

Products & Services

how it works

›

Resellers

the channel pitch

›

Contact

the next step

03The site

One clear job per page.

Home sells the promise; Products & Services shows the how; Resellers speaks to the channel partners the business ran on; Contact turns interest into a conversation. Consistent, plain, and built to make a novel product feel approachable.

products

chalkboxTV

HomeProducts and ServicesResellersContact

Turn Your TV into a Powerful Marketing Tool with ChalkboxTV

How It Works

ChalkboxTV combines an internet-based application and a small hardware device at your television to turn your TV into a powerful marketing tool, helping you reach your closest customers — those already watching your TVs.

The Cloud-based Messaging Application

The ChalkboxTV internet application allows you to create, manage and deliver your messages to your ChalkboxTV-enabled televisions quickly and easily all from the cloud. Whether you have one TV in one location or multiple TVs in many locations, ChalkboxTV gives you the power to manage them all.

[ product + app screens ]

resellers

chalkboxTV

HomeProducts and ServicesResellersContact

Attention Resellers

We’re always looking for great resellers to help us talk about ChalkboxTV to commercial customers. We understand the importance of good channel partners and we compensate our authorized resellers with upfront commissions and regular residuals on the contracts they close.

If your company resells television programming and/or provides professional audio/visual installation and support to the SMB, bar & restaurant, healthcare, education, or government markets, and you would like to resell ChalkboxTV to your customers, please contact us.

Reseller Inquiries

reseller@chalkbox.tv

[ partners + TV screen ]

contact

chalkboxTV

HomeProducts and ServicesResellersContact

ChalkboxTV was publicly announced in February 2013 at Digital Signage Expo in Las Vegas. RMG Networks plans to make ChalkboxTV commercially available April 2013 through our reseller network.

February 26, 2013

RMG Networks Launches ChalkboxTV (more)

For more information, contact us at info@chalkbox.tv

The finished ChalkboxTV marketing site (the homepage is shown at the top). Historical comps — modest resolution, original RMG branding.

What it comes down to

Sell what it does — the how can wait for page two.

A new-category product lives or dies on whether a stranger can picture it working for them. The craft here was restraint: keep the outcome loud, the mechanics tidy, and give a complex signage platform a marketing site simple enough to actually convert.

UX and visual design for the marketing site; I don’t have campaign outcomes to quote, so I don’t.